Sponsors & Media Partners




Our history, spanning more than six decades, is full of bold ideas and ambitious goals. Based on a passion for strength, we took a leap from making waffle irons to creating the world’s best bars and helping shape the world of lifting along the way. Focused on innovation and a commitment to quality and performance, we work tirelessly to make people stronger.


ERG Bike Row (Concept2)

Our products have been winning the favor and trust of discerning customers for generations. From Elmshorn (near Hamburg) almost 400 people work at Kölln to bring the best of oats into homes in many countries around the world – to millions of people who are, like us, crazy about life.


They say that motivation is the force that makes us act oriented to satisfy a need or achieve a goal, and that courage is synonymous with bravery, it is a determined and passionate attitude in the face of danger or difficulty, being a wonderful human quality that we develop to overcome any obstacle without fear of failure.

The sum of these two concepts, plus the illusion of being able to contribute value to a society in search of meanings that give meaning to our lives, such as wanting to succeed, to be part of something, to feel valued, to be unique, to be free, to be authentic… gave us the determination to create what for us is more than a brand.


ERG Bike Row (Concept2)

Concept2 began in 1976 in the back of a bread truck when Dick and Pete Dreissigacker, fresh out of Olympic training, started making composite racing oars. Since then, Concept2 oars have become the oars of choice for the world’s rowers, and the innovations continue to this day.


The Compex journey began in 1986, when ABB-BCC Secheron, a leading industrial electronics and technology company, created the subsidiary MediCompex SA in Geneva, Switzerland. In 1988, the first pocket-sized computerized muscle exerciser, or Compex, was born. Since then, Compex has been providing market-leading, clinically proven muscle stimulators to athletes and sports enthusiasts around the world.


It is a company focused on sports equipment for cross training activities, functional training and Crossfit. In fact, many of the best athletes in this discipline use their products.



2Playbook aims to be the largest community of professionals in the sports industry, connecting the entire sector to accelerate its growth and promote its professionalization. We deeply believe that intensifying the contact between professionals and the exchange of ideas is the greatest catalyst for a young industry and to visualize to society that sport is an economic and social engine.

Diario as

Latest sports news in the leading sports daily in Spanish. News and videos of soccer, basketball, formula 1, live broadcasts…

Sport Life

Check out the latest sports and health news at Sport Life.


Scoring Kairos

Scoring Kairos develops its work in big sport competitions, and wanted to join the Madrid CrossFit ® Challenger Series applying its services. The brand will offer broadcast solutions, information on the development of the competition in real time and timing of the different events.



We love Cross Training and that’s why we developed WodBuster to help boxes manage the box as well as possible. And to the athletes so that signing up for their workouts is not a punishment but part of the Cross Training experience and community.



Rafaelhoteles Atocha is the official hotel of the event and is located next to the AVE Madrid Puerta de Atocha station as well as in the area of influence of the well-known Art Triangle. The hotel has 245 rooms designed to enjoy a comfortable and pleasant stay, offers experiences tailored to each client with the aim of satisfying every demand of users.



Sevenmila is a marketing agency, specializing in online marketing campaigns, digital strategy, booth design services, hospitality…